Ready to Get Lucky?! 😈 [Part#1]

Well… I’m talking about doubling your Conversion Rate! 😉

Wanna know the secret🤯? Even I wish I knew it earlier…

Until recently, I was obsessed like other Marketing VPs, trying to perfectly allocate budgets and building highly accurate MMM & MTA models.

But that only brought in traffic, not conversions. (At least not up to expectations 😥)

Even though we knew our target audience inside out, we didn’t know where the drop-offs were.

Enter Funnel Analysis.

Imagine your business as a high-stakes heist, like in the movie “Ocean’s Eleven.”

You’ve seen it right?! 😃 (No pressure if you haven’t, lemme tell how)

You’ve got all the skilled players (your marketing channels) ready to bring in the loot (customers).

But something’s going wrong — the heist isn’t going as planned, and you’re losing members of your team along the way (potential customers dropping off).

Awareness: The Heist Begins

You’ve got an amazing ad on YouTube, Facebook, or Instagram. People click on it and enter your website. The tracking tag fires, recording an event known as session start. Your journey begins here.

Picture this: Danny Ocean and his crew see the casino on their screens for the first time.

That first click on your ad is like their first look at the casino blueprint.

The excitement is palpable, the heist is officially on! Your ad has done its job — caught their attention and lured them in.

Now, they’ve landed on your website, the first step in their journey, just as Danny’s team steps into Vegas, ready to scout the location.

Interest: Scouting the Vault

Your visitors start exploring products or services.

Depending on the setup, a single or multiple product views are recorded. They’re checking out the offerings, weighing their options.

Just like Rusty and Linus sneaking around, checking out the vault, and figuring out security measures, your visitors are exploring your site.

They’re viewing product pages, reading descriptions, and maybe even glancing at reviews… The event tracker is busy logging product views… Each click and scroll is a step closer to the vault, their interest piqued, but they’re not fully committed yet. The heist is progressing smoothly, but there’s still a long way to go.

Still with me? Good!

Desire: The Plan Takes Shape

They find something they like and add it to the cart… The event recorded here is add_to_cart… Excitement builds, just like in a heist when the team reaches the vault.

This is where the adrenaline kicks in…

It’s like the crew assembling their gear, rehearsing their moves, and finalizing the details. Your visitor has found something they want — 😍 — a sleek watch, a trendy jacket, the perfect pair of shoes.

The event tracker notes the add_to_cart action, a significant milestone. They’re one step closer to making the purchase, akin to the team getting into the vault and eyeing the stacks of cash… The plan is coming together, excitement is at its peak.

Action: The Big Score

They go through the cart, add their details, pay the price, and the session ends with the purchase event.

The heist is successful — or is it?

The final act — the moment of truth.

It’s like Danny and the gang executing the heist, slipping past security, cracking the vault, and making off with the loot…

Your customer reviews their cart, enters shipping and payment details, and hits the purchase button. The event tracker logs the purchase, marking the end of the session.

The heist seems successful, but there’s always a twist, isn’t there?

Just like in a heist movie, where things can go awry at the last second, there are potential pitfalls here too. A slow-loading payment page, a confusing checkout process, or unexpected shipping costs could derail the whole operation.

Ensuring a smooth, frictionless final step is crucial — because the best-laid plans of mice and men often go awry.

Did You Know?

Let’s get a bit nerdy and talk about some facts that I found out…

According to McKinsey & Company, companies that personalize the customer journey see conversion rates up to 5 times higher. Funnel analysis provides insights into customer behavior, allowing you to personalize your marketing efforts and foster customer loyalty.

And a Baymard Institute study found the average website abandonment rate is a staggering 69.23%. Funnel analysis helps you identify and fix the reasons behind cart abandonment, significantly reducing lost sales.

My digital copywriting mentor, Alex Cattoni, once said, “Value is subjective, but results are objective.”

So now it's your turn to execute this heist… Steal this formula and don’t let any customer slip away!

Let’s connect and watch your conversions soar!

Achieve a 50% Increase in Conversions Before Next Quarter or Don’t Pay My Retainer!

Ciao!

P.S. Go through the PART#2 to understand how to do it!